"Always Be Testing" was written by Bryan Eisenberg and John Quarto-vonTivadar, two of the five well-known authors on the FutureNow Team. If you'd like to engage either of them to speak at one of your upcoming events or even to just chat one-on-one, we invite you to contact us.
Bryan Eisenberg is the co-founder of Future Now Inc. (OTCBB: FUTR.OB), an interactive marketing optimization firm. Future Now, helps businesses generate more engagements, leads, subscriptions, and sales by using its unique framework, Persuasion Architecture®. Future Now intelligently uncovers improvement opportunities and creates roadmaps to enable your business to integrate technology, creativity, and marketing talent to continuously improve your marketing efforts.
Bryan co-authored the Wall Street Journal, Business Week, USA Today and New York Times bestseller books "Call to Action" and "Waiting For Your Cat to Bark". He is a sought-after speaker at major business conferences worldwide, having keynoted events for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, Microsoft, and the Canadian Marketing Association. Bryan is also the publisher of the popular marketing optimization blog GrokDotCom.
John Quarto-vonTivadar is one of the inventors of Persuasion Architecture® and an original shareholder in FutureNow (OTCBB: FUTR.OB). He melds his business and technology background into his role as Chief Scientist and Thinking Officer at FutureNow. John has written multiple papers and books on technology topics, including 3 books in the "Discovering Fusebox" series and "A/B Testing: Too Little, Too Late", the precursor to the current "Always Be Testing". He's often asked to speak at seminars and conferences throughout North America including the eMetrics Summit, SemPhonic Xchange, eCommerce Merchants, and the IA Summit, and at Montreal's Molson School of Business, to name just a few. Recently, international events hosted John to speak at their events in such disparate venues as Tokyo, Rome, Munich, and Buenos Aires.
Earlier, while a member of the Chicago Board of Trade for five years, he ran an institutional trading desk on the floor of an exchange and managed a multi-million dollar private hedge fund. Before that John work at NASA, on instrument calibration software testing for the Hubble Space Telescope’s high-speed photometer and high-resolution spectrograph. So when John cooks up some innovative concept blending business and technology and then says, “Well, it’s not rocket science,” we tend to believe him.
The authors would like to acknowledge Lisa Davis, who has played such a pivotal role helping with all our books. Thanks, Lisa.
There is absolutely no dearth of ideas out there: your boss has 'em, your friends have 'em, and, God bless her, your mom has plenty of them. The difference between Winners and Losers in this game is that Winners actually know which one of their ideas stink and the Losers don't. The web provides the ultimate platform where you can test your craziest ideas quickly...Don't know where to start? This book is for you!