There is absolutely no dearth of ideas out there: your boss has 'em, your friends have 'em, and, God bless her, your mom has plenty of them. The difference between Winners and Losers in this game is that Winners actually know which one of their ideas stink and the Losers don't. The web provides the ultimate platform where you can test your craziest ideas quickly...Don't know where to start? This book is for you!