Always Be Testing: The Guide to Google Website Optimizer

Resources Related to "Always Be Testing"

If you enjoyed the book, well, thanks! We have plenty of additional resources available for you, listed below.

If you haven't read the book yet, perhaps you'd enjoy reading a sample chapter (PDF, about 2.5 Mb)

Looking for Book Errata? We haven't found any yet, but as they pop up an up-to-date list will be available at the publisher's website for the book

Always Be Testing Webinar series

FutureNow has partnered with Google to create an on-going series of monthly webinars, inspirationally named the "Always Be Testing Webinar", which you can view free.

August 2008: "Landing Pages: Headlines and Calls to Action" (sign up here)
July 2008: "Landing Pages: Layout and Design Elements" (view it in our archive)

More Resources

FutureNow also has other free resources you may enjoy, such as:

A/B Split Testing on Lower-Traffic Sites, (view it on GrokDotCom )
Continuous Incremental Improvement for Your Web Business (Jim Sterne and Bryan Eisenberg video) (view it on wilsonweb.com)
GetElastic: Why You Should Always Be Testing (view it on GetElastic.com)
GrokDotCom: Bryan interviews Avinash Kaushik on the topic of Testing (view it on GrokDotCom.com)

There is absolutely no dearth of ideas out there: your boss has 'em, your friends have 'em, and, God bless her, your mom has plenty of them. The difference between Winners and Losers in this game is that Winners actually know which one of their ideas stink and the Losers don't. The web provides the ultimate platform where you can test your craziest ideas quickly...Don't know where to start? This book is for you!

Avinash Kaushik
author, "Web Analytics: An Hour A Day"