The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer, by Bryan Eisenberg and John Quarto-vonTivadar, will help you understand how to set up website optimization tests and improve your conversion rates. Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data.
By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.
If you haven't read the book yet, perhaps you'd enjoy reading a sample chapter (PDF, about 2.5 Mb)
There is absolutely no dearth of ideas out there: your boss has 'em, your friends have 'em, and, God bless her, your mom has plenty of them. The difference between Winners and Losers in this game is that Winners actually know which one of their ideas stink and the Losers don't. The web provides the ultimate platform where you can test your craziest ideas quickly...Don't know where to start? This book is for you!